As was stated in the
Search Engine Solutions
section of the Marketing Library, proper placement in the major search
engines can be as important as your web site itself. More than 98% of
all Internet users use at least one of the major seven search engines
in order to find what they are looking for. In a recent study conducted
by PromoteOne, a thousand people were asked how many times they click on
"next ten", "next ten", and so on from any search result. The answer was
not surprising, most people only click "next ten" an average of 3.6 times
in order to find what they are looking for. If your web site is not listed
in the top 36 spots of the search results, the odds of your web site being
found from that search engine are close to non-existent.
Each search engine is very different in what it looks for to
determine relevancy toward a particular search word or phrase. Therefore,
it is extremely important that you know as much as you can about each
of the major search engines and their idiosyncrasies before attempting to
index or re-index your web site.
In the Search Engine Solutions section we already introduced you
to many of the search engine basics, including proper titles and meta
names; however, this is far from a complete explanation of the variables
which determine a good listing. To give you a better understanding of
search engines, we have brought in the help of an expert,
PromoteOne, a search engine research company, has authored a book
titled The Step by Step Guide to Successfully Promoting a Web Site.
The guide describes in detail everything you need to know about each
of the major search engines to obtain a higher ranking.
created a special section on their web site that includes a host of
asked questions about search engines and other useful
information. In addition, PromoteOne is making
available to our Resellers for $65.00, more than
30% off its retail price.
Without question, search engines, and more importantly your proper use of them, will help contribute to
your success on the Internet, as well as the success that your clients
enjoy. We encourage you to take advantage of this service, as well
as the other valuable information contained within the